Susan Journeaux
I'm here to make your marketing projects easier, more effective, and stress-free. Whether you need a fresh perspective or an extra pair of hands, I fit right in as part of your team, helping you get projects across the line, on time, on budget and on brand.
With 20+ years of experience, I’ve had the opportunity to support amazing brands like Sylvanian Families, Teenage Mutant Ninja Turtles, Mr Frosty, Plasticine and more recently Gabby's Dollshouse. From creating impactful designs to delivering thoughtful strategies, I pride myself on being approachable, reliable, and always ready to solve problems.
I understand that great marketing is a team effort, and my goal is to provide the support you need to make your projects a success. Whether you’re tackling a big campaign or just need a quick creative fix, I’m here to help in whatever way works best for you.
Experience
Oct 2022 until NOW
Marketing Consultant at Journeaux-Creatives
Drawing on my extensive brand and toy category experience, I provide tailored marketing support to businesses of all shapes and sizes. I specialise in stepping in as an extension of your team, offering the expertise you need to get projects over the finish line.
To-date I’ve worked with a variety of clients across industries, offering tailored support that helps bring their projects and ideas to life. Some examples of my recent work include:
Marketing & NPD Support - Card Game Company
- Designed and developed new games and branded merchandise, managed the process from concept to publication. This included liaising with licensors, working with inventors, and negotiating contracts.
- Managed campaigns across the UK and Northern Europe, including growing the community through social media, an ambassador programme, and launching a consumer social club event.
Trade Marketing Support - FMCG Pet Food Company
- Built, briefed, and executed shopper plans across key accounts such as Pets at Home, Boots, and Sainsbury’s. Collaborated closely with the commercial team to leverage opportunities both in-store and online.
Contractual Work for Clients
- Delivered a variety of projects, including trade show management, packaging design, website development, trade advertisements, online and email content creation, and style guide management.
My approach is always collaborative, ensuring that every project is delivered on time, within budget, and fully aligned with the client’s vision and goals.
Jan 2003 - Oct 2022
Marketing Manager at Flair (Giochi Presiozi UK)
In 2003 I joined the Flair Leisure Products PLC marketing team and had the privilege of working across their extensive portfolio, from Dolls and Collectibles, Action Figures and Playsets, Creative Play, to Games.
Early on, I developed standout retail solutions, including best-in-class “shop in shop” displays for iconic brands like Sylvanian Families and Teenage Mutant Ninja Turtles, helping them secure their respective No. 1 positions in the market. I also designed and launched thousands of Free-Standing Display Units (FSDUs) for collectibles brands such as Shopkins, while sourcing impactful in-store displays for well-loved names like Ben 10.
As my role grew, so did my responsibilities. I brought design work in-house, expanding my support from traditional trade marketing to a full-service approach that included all on and offline solutions as well as product development support.
I have worn many hats over the years, including content creator, media planner, event organiser, and brand manager. Overseeing classic brands such as Plasticine, re-launching Mr. Frosty while continuing to support other categories and brands across the portfolio.
Ready to Collaborate?
If you’re looking for a reliable team player to help bring your ideas to life, I’d love to hear from you. Don't hesitate to get in touch so we can explore how I can help support your next project - big or small!
Why Does Artwork Affect Branding?
Designs create the first impression, making it essential for brand recognition and consumer perception. A well-crafted social post, a visually appealing website, or an eye-catching marketing campaign can captivate an audience and leave a lasting imprint. We understand the significance of these visual cues and their role in building brand equity.
Combining Creativity and Strategy
Creativity alone is not enough; it must be harnessed strategically. We fuse creativity with an in-depth understanding of marketing and branding strategies. This marriage of artistry and business acumen results in designs that not only look stunning but also effectively convey your brand's message and resonate with your target audience.
The Importance of Engaging Solutions
In today's fast-paced world, engagement is the key to success. Brands that can captivate their audience's attention are the ones that stand out. Our commitment to creating engaging solutions means that we don't just design; we craft experiences that leave a mark on the hearts and minds of your audience.
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