In my previous role, I encountered a situation where brand sales were plateauing, necessitating the need to revitalise our sales through establishing an online presence, to drive growth. 

To address this challenge, I played a pivotal role in developing a comprehensive online strategy that encompassed various facets. Recognising the limited existing content, I realised the importance of creating a repository of branded assets to support this strategy. 

To accomplish this objective, I initiated the setup of an Amazon brand page that accurately reflected our brand identity and product offerings, resulting in the creation of a cohesive and visually appealing online storefront. Furthermore, I enhanced our product listings on Amazon by designing A+ pages that effectively showcased the key features and benefits, thereby driving conversion rates. 

Simultaneously, I curated a collection of branded assets to facilitate the creation of a year-long social media calendar for our branded page, as well as assets that could be shared with our retail partners. These assets included high-quality product photos that captivated the audience, lifestyle images that portrayed our products in real-life scenarios, and informative how-to videos that educated customers on product usage to inspire their creativity. These assets played a vital role in maintaining a consistent and captivating online presence across multiple platforms. 

As a result of implementing an online strategy, supported by new and engaging range of assets, we witnessed a notable increase in brand awareness and engagement, culminating in a significant 35% surge in sales. This triumph not only elevated our online presence but also facilitated an expansion of our retailer listings in physical stores, thereby setting the stage for future growth.